CAP48: Look me in the eyes...

September 15, 2011Filed under Print and Public Interest, NGO
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Look me in the eyes... ...I said the eyes.
CAP48
So that the handicap is no longer a handicap

CAP48 is the leading Belgian charity working for the integration of handicapped people. The ad depicts the glamorous model smiling to camera, evocative of Eva Herzigova's Wonderbra campaign. It highlights the fact that before anything, a handicap is not the defining trait of those who have it. In few days the model Tanja became a famous egery all over the world.

Advertising Agency:Air, Brussels, Belgium
Creative Director:Gregory Ginterdaele, Marie-Laure Cliquennois
Art Director:Marie-Laure Cliquennois, Marine Vincent
Copywriter:Gregory Ginterdaele
Photographer:11H58
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