Subaru: Pure performance

August 09, 2011Filed under Film and Automotive

Subaru Canada hopes people will “flip out” over it’s new, animated flipbook-style television spot, “Pure Performance” that recently launched across Canada. To demonstrate the performance and power of the new WRX STI, DDB Canada’s Toronto office created a real, flipbook or zoetrope that comes to life only when the vehicle passes by.

Advertising Agency:DDB, Vancouver, Canada
Creative Director:Andrew Simon, Todd Mackie, Denise Rossetto
Associate Creative Director:Paul Wallace
Copywriter:Daniel Bonder
Art Director:Yusong Zhang
Executive Producer:Harland Weiss
Production Company:Opc
Director:Woods And Low
Director Of Photography:James Gardner, Adam Marsden
Cinematographer:James Gardner, Adam Marsden
Line Producer:Tara Handley
Postproduction Company:Axyz
Compositor:Dave Giles
Transfer:Alter Ego
Colourist:Wde Odlum
Animation Studio:Starz
Animator:Kevin Adams
Audio Company:Pirate Toronto
Audio Director:Chris Tait
Producer:Chris Tait
Sound Design:Chris Tait
Editing House:Posterboy
Editor:Brian Williams
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