Savewater: Desperate Houseplants - Right position, Desperate Houseplants - Water roots not leaves, Desperate Houseplants - Don't over water, Choose Warm Season Grass

August 28, 2011Filed under Film and Public Interest, NGO

The savewater!® Alliance, a not-for-profit encouraging Australians to value water, has partnered with the Nursery & Garden Industry to create four television community service announcements (CSAs) about sustainable gardening practices. The campaign aims to use a quirky, fresh aesthetic and clear simple messaging about 'valuing water' and promoting the idea of smart gardening, that will help us in the face of climate change.

Advertising Agency:MWC Media, Prahran, Australia
Creative Director:Mike Chapman
Art Director:Beau Cummin
Copywriter:Sean Beven
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