Pure Blonde: Pardon

August 17, 2011Filed under Film and Alcoholic Drinks

This latest instalment from Clemenger BBDO, titled Pardon, follows on from Brewtopia (2006) and Dove Love (2009) with two wide-eyed blokes embarking, map in hand, on an adventure through the picturesque land of Brewtopia, the ultimate destination for beer lovers. After a long and treacherous journey the guys arrive at their destination where they enjoy a well deserved cold Pure Blonde and things seem to be going nicely until one small faux pas sets off a rather unexpected chain of events. And in doing so the TVC illustrates the contrast between Brewtopia and our own impure world.

Advertising Agency:Clemenger Bbdo Melbourne, Australia
Creative Chairman:James Mcgrath
Executive Creative Director:Ant Keogh
Creative Director:Josh Robbins, Emma Hill
Art Director:Anthony Phillips
Planning & Insights Director:Paul Rees Jones
Senior Strategy Planner:Michael Derepas
Director of Client Service:Paul Mcmillan
Account Director:Glenn Maddocks, Brett Williams
Account Manager:Robbie Coleman
Executive Producer:Sonia Von Bibra, Peter Masterton
Production Company:Plaza Films
Director:Paul Middleditch
Cinematographer:Daniel Ardilley ACS
Production Designer:Annie Beauchamp
Offlline editing:The Editors
Editor:Peter Whitmore
Post Production:FuelVFX
Special Effects:FuelVFX
Lead Flame Artist:Angus Wilson
OnSet VFX Supervisor:Angus Wilson
Vfx Supervisor:Simon Maddison
3d Supervisor:Chris Horvath
3D Lead:Mike Bain
2D Supervisor:Sam Cole
2D Lead:Tim Walker
VFX Executive Producer Commercials:Celia Nicholas
Vfx Producer:Erica Ford
Music Composition:Song Zu Sydney
Composer:Ramesh Sathiah
Producer:Virginia Welsh, Karla Henwood
Sound Mix:Nylon Studios
Sound Designer:Simon Lister
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