Original Juice: Apple & Forest Fruits, Apple & Kiwi Fruit, Pink Grapefruit

August 13, 2011Filed under Print and Non-alcoholic Drinks

You can't lick a poster (well, you can, but make sure you've had your shots first). Taste has always been the impossible sense in print. But a new campaign by DDB Melbourne for the Original Juice Black Label range proves that the best-tasting juice in Australia also has impeccably good taste. Finding the sweet spot where flavours meet, this strikingly simple series of posters from DDB Melbourne manages to promote the exotic flavours of Original without once lapsing into juice cliche. "We've taken the style of early 20th Century lithographic posters and created something truly new and fresh," says Executive Creative Director Grant Rutherford. "It's everything great outdoor should be," he added, "Big, bold and beautiful".

Advertising Agency:DDB Melbourne, Australia
Executive Creative Director:Grant Rutherford
Creative Director:Brendon Guthrie
Head Of Art:Tim Holmes
Art Director:Ian Bear
Copywriter:Michael Mulcahy
Illustrator:Stuart McLachlan
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