National Foundation for the Deaf: Muffs of 2011

August 20, 2011Filed under Direct Marketing and Public Interest, NGO
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To raise awareness among home handymen of the importance of wearing hearing protection DDB New Zealand have created their own 'provocative' calendar to appeal to this male dominated audience.Itâs a parody on the thousands of male orientated calendars that already out there, yet at its heart it is a constant year long reminder for blokes to wear their ear-muffs.

Advertising Agency:DDB, USA
Executive Creative Director:Toby Talbot
Creative:Joe Hawkins
Head Of Art:Dave Brady
Photographer:Spid
Retoucher:Gordon Moir
Designer:Casey King
Account Director:Jenny Travers
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