Martini: Balloons

August 26, 2011Filed under Film and Alcoholic Drinks
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David & Goliath relaunches Martini & Rossi sparkling wine with the brand’s first ad campaign in almost ten years. Shot by Michael Haussman, the television captures the joy of Italian life. We find a woman confidently walking through the streets of Rome with a handful of gold balloons. As if on cue, locals do whatever they can to assist her in her epic journey. The approach takes a drink traditionally reserved for New Year’s day and captures the essence and literally the spirit of a country. You can’t help but want to join in and Let Go.

Advertising Agency:David And Goliath, Los Angeles, USA
Chief Creative Officer:David Angelo
Executive Creative Director:Colin Jeffery
Creative Director:Ben Purcell, Steve Yee
Copywriter:Ben Purcell, Aroon Murkey
Art Director:Steve Yee, Bryan Carroll
Executive Producer:Paul Albanese, Cecile Leroy, Rachel Koch
S. Production Company:Hsi
Director:Michael Haussman
Executive Producers:Rebecca Skinner, Michael Mcquhae
Italy Production Company:Person Films
Procuction Supervisor:Francesca Cingolani
Director Of Photography:Paolo Caimi
Editorial:Union
Editor:Marco Perez
Asst Editor:Carla Blair
Exec Producers:Michael Raimondi, Megan Dahlman
Post Production:Fell VFX
Lead Artist:Russell Fell
Producer:Jonathan Sanford
Audio Mix:Margarita Mix
Mixer:Nathan Dubin
Telecine:New Hat
Colorist:Beau Leon
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