H&M brought their flagship store in Amsterdam to live with a 3D projection mapping on the historic building. For over 3 minutes, guests and a gathered crowd enjoyed a surreal fairytale of light and magical effects. A red ribbon, wrapped around the building, untangles and transformed the building into a colorful dollhouse where nothing is what it seems.
Creative Director:Sander Ejlenberg
Art Director:Phila Beroud
Design:Elano Collaco Do Monte Teixeira
Account:Julien Rappy, Mich ael Littaur
Project Management:Wouter Donkers, Machiel Van Der Heijden