H&M: 3D projection mapping in the city centre in Amsterdam

August 04, 2011Filed under Media and Retail Services

H&M brought their flagship store in Amsterdam to live with a 3D projection mapping on the historic building. For over 3 minutes, guests and a gathered crowd enjoyed a surreal fairytale of light and magical effects. A red ribbon, wrapped around the building, untangles and transformed the building into a colorful dollhouse where nothing is what it seems.

Advertising Agency:Muse, Amsterdam, Netherlands
Creative Director:Sander Ejlenberg
Concept:Liat Azulay
Art Director:Phila Beroud
Design:Elano Collaco Do Monte Teixeira
Account:Julien Rappy, Mich ael Littaur
Project Management:Wouter Donkers, Machiel Van Der Heijden
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