Halls: Free Your Voice

August 20, 2011Filed under Online and Food
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URL: http://www.hallsfreeyourvoice.co.za/

Halls throat lozenges give you your voice back. So we launched the “Halls. Free Your Voice.” Promotion, where people could win their own radio ad to literally say whatever they wanted. On a very small budget, the competition needed a website that covered all the Terms & Conditions, yet still communicated the “Free Your Voice” concept. Our simple idea was to make every bit of text on the site out of digital, audio fridge poetry, so people could move all the words around to create, hear and share their own messages in millions of different ways. Now that’s freedom.

Advertising Agency:Ogilvy & Mather, Cape Town, South Africa
Executive Creative Director:Chris Gotz
Digital Creative Director:Nicholas Wittenberg
Art Director:Prabashan G Pather, Sanjiv Mistry
Copywriter:Sanjiv Mistry, Prabashan G Pather
Digital Creative:Umar Jakoet
Account Manager:Bryony Mccomb
Sound Design:We Love Jam
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