Preparing today reduces the effects of a natural disaster.
The Federal Emergency Management Agency, also known as FEMA, and the Ad Council approached us to create a campaign that could raise awareness among the U.S. population of the importance to be prepared for possible disasters as well as increase traffic to their website Ready.gov
Executive Creative Director:Paco Olavarrieta, Mauricio Galvan
Creative Director:Javier Fuentes, Alvaro Ramos
Art Director:Javier Fuentes, Alvaro Ramos
Copywriter:Javier Fuentes, Alvaro Ramos
Postproduction:The Mill, Perception NY