Audi Quattro: Sudden Motion Sensor Banner

August 21, 2011Filed under Online and Automotive

You can try the banner out here.

The Audi Ski Jump movie is a legend. On the 30th anniversary of the quattro® technology we reinterpret the idea in a contemporary style: as an interactive web experience. The tools: Firefox 3.6 and the MacBook's Sudden Motion Sensor. The result: The first banner in the world with motion control. Or in other words: "Vorsprung durch Technik" (Advance through Technology).

Advertising Agency:Neue Digitale/Razorfish, Berlin, Germany
Creative Director:Renã© Lamberti, Fabian Roser
Concept:Alexander Ardelean, Mike Kotsch
Copywriter:Alexander Ardelean, Mike Kotsch
Art Director:Florian Uihlein
Designer:Florian Uihlein
Interactive Designers:Jens Lembke, Florian Stumpe
Programmer:Pieter Snoeck
Technical Director:Paul Schmidt
Chief Creative Officer:Sven Küster
Account Manager:Kristina Klein, Dorte Lücker
Strategische Planung:Alina Hückelkamp
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