American Express: Blue Moon Platinum Upgrade DM

August 12, 2011Filed under Direct Marketing and Banking, Financial Services

There must be a blue moon tonight.
The Platinum Card. With an introductory offer you’ll rarely see – just $450 for your first year.

American Express wanted to inform their Gold Card customers of a very rare offer. Their prestigious Platinum Card was $450 for a limited time, instead of the usual $900 annual fee. Offers this good only come around once in a blue moon, so we decided to use that as the creative idea. The box including a mock card, was originally due to lodge mid-March but we talked the client into waiting a while so we could mail it to coincide with the actual blue moon at the end of March 2010.

Advertising Agency:OgilvyOne, Sydney, Australia
Creative Director:Matt Andrews
Art Director:Brenton Bleechmore
Copywriter:Jon Tompkin
Illustrator:Brenton Bleechmore
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