Waitakere City Road Safety: Car For Sale

July 12, 2011Filed under Media and Public Interest, NGO
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Boy racers don't listen to road safety advertising. So Ogilvy Auckland created this unique campaign to directly target them in Waitakere City.

Advertising Agency:Ogilvy, USA
Executive Creative Director:Basil Christensen, Damon O\'Leary
Creative:Freddie Coltart, Matt Williams
Account Director:Paul Manning
Group Head:Richard Loseby
Producer:Amanda Chambers
Account Manager:Olivia Gavan
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