Vancouver Aquarium, Great Canadian Shoreline Cleanup: Ocean Life Installation

July 10, 2011Filed under Media and Recreation, Leisure, Sports

The Vancouver Aquarium was seeking a way to raise awareness and registration numbers for the Great Canadian Shoreline Cleanup. Preventable litter such as plastics have long-term impacts on our wildlife including entanglement and ingestion. Vancouver and Toronto residents were greeted by unique aquatic animal sculptures along the shoreline. The large, life-like sculptures were 100% made of litter found on Canadian shorelines and other reusable materials, representing aquatic life in their natural ecosystems. In Vancouver, three seals were placed at English Bay; while in Toronto, a school of 60 fish were positioned jumping through the water of Ashbridge’s Bay. Following the one day installations, registrations for the Great Canadian Shoreline Cleanup exceeded campaign estimates, and PR value achieved equated to four times the cost of the campaign.

Advertising Agency:smak, Vancouver, Canada
Creative Director:Claire Lamont
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