The Heart Pharmacy: Long live life

July 05, 2011Filed under Online and Health, Beauty, Pharmaceutical


Pharmacy chain, the Heart Pharmacy, has a vision to stand by people's side in all phases of life, in both the ups and downs, in both sickness and health, in good times and in bad – making the great adventure of life as enjoyable as possible until an even greater one do us apart. To illustrate how the Heart Pharmacy follow us through life, we created a brand building website, that people easily can adapt and pass on to friends. You can either watch, or take part of the thing called life, by uploading a personal picture attached with current age when the picture was taken. Your picture will then be part of a growing time line from age 0 to 1xx.

Advertising Agency:Åkestam Holst, Stockholm, Sweden
Creative Director:Martin Cedergren
Art Director:Jesper Holst
Copywriter:Monica Born
Account Director:Fredrik Widén
Account Manager:Daniel Sundin
Planner:Dan Landin
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