The Family Planning Association of Sri Lanka: Newspaper napkins

July 24, 2011Filed under Direct Marketing and Public Interest, NGO
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AIDS. You Can’t Wipe Your Hands of it. Stay Safe.

A random reminder of DANGER can trigger us to rethink a decision or idea. Though the necessity of practicing Safe Sex is common knowledge, people need to occasionally be reminded ‘why’ in order to prompt them to do the right thing. This campaign was launched on the 1st of December 2010 and was carried on for a few days after. The message was communicated in Sinhalese to cater to the target audience. This execution will also be carried out in all three languages - Sinhala, Tamil and English.

Advertising Agency:Saatchi & Saatchi Colombo, Sri Lanka
Creative Director:Asanka Ilamperuma
Art Director:Roshan Quintus
Copywriter:Prasad Weerasekara
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