Stockholm Pride: How hetero?

July 24, 2011Filed under Online and Recreation, Leisure, Sports
views
0
comments

URL: http://www.stockholmpride.org/howhetero
Case video: http://ourwork.se/heterobanner2

In one of the previous parts of the How Hetero campaign, we created a test where you could analyze Spotify Playlists, in order to find out how hetero you are. All the playlists that the public tested, were savad in a database that soon reached more than 100.000 playlists, from 0 to 100% on the hetero scale. Then we thought, why not it around? We created a banner from which you could choose the “hetero level” on the music. We wanted to illustrate the fact that unwritten rules of how the society designate a “real” man or woman, can be disciminating to people with different sexuality preferences.

Advertising Agency:Åkestam Holst, Stockholm, Sweden
Creative Director:Martin Cedergren
Copywriter:Kalle Åkestam, Monica Born, Joakim Labraaten
Art Director:Yvan Archimbaud, Lars Baecklund
Account Director:Fredrik Widén
Account Manager:Bella Lagerquist
Web Producer:Ellinor Bjarnolf
Marketing Directors:Jessica W Sandberg, Claes Nyberg
Prev
press ‹ on your keyboard
press › on your keyboard
Next
Ads by the same Agency
:|