Schwinn: Bell Choir e-carol

July 08, 2011Filed under Online and Automotive


Bikes and holidays just go together. This year they’ll go together in a more joyful way than ever before. Colle+McVoy just launched a new holiday campaign for Schwinn that helps get bikes and helmets to kids in need this holiday season. The campaign features a new Schwinn Bell Choir, eight festive men and women on bikes that perform e-carols, bicycle bell versions of Jingle Bells, Deck the Halls, and Auld Lang Syne. For each e-carol shared, senders will be helping to get more bikes and helmets to kids across the country.

Advertising Agency:Colle+McVoy, USA
Executive Creative Director:Mike Caguin
Creative Director:Eric Husband
Art Director:Nina Orezzoli
Copywriter:John Neerland
Interactive Designers:Aaron Purmort, Ben Clymer
Interactive Producer:Tiffany Hahnfeldt
Ux:Harlo Petoskey
Information Architect:Harlo Petoskey
Producers:John Borchardt, Jp Mcintosh
Video Edit:Micah Dahl, Josh VanPatter
Production Company:Runnerrunner
Sound Design:Modern Music
Web Development:The Nerdery
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