Repromed: Don't waste your sperm

July 10, 2011Filed under Print and Health, Beauty, Pharmaceutical

Don't waste your sperm

Jamshop has created a cheeky DM piece to complement their existing national print and online campaign in an effort to recruit sperm donors for Repromed, Australia's leading infertility clinic. Unsuspecting potential candidates received the popular men's magazine FHM, only to discover that some pages appeared stuck together. Blokes were lured into pulling the sticky pages apart, revealing a full page pic of an attractive lingerie model and a message. An interactive website linking back to Repromed challenged the men to see if they had the "goods" to become an eligible sperm donor.

Advertising Agency:Jamshop, Adelaide, Australia
Creative Director:Mike Wilson, Steve Callen
Art Director:Becq Hinton
Copywriter:Johnny Velis
Account Director:Holly Eyres, Manijeh Sahihi, Peter Joy
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