Intel: The Chase

July 13, 2011Filed under Film and Electronics, Technology
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To build excitement around the 2nd Generation Intel® Core™ i5 processor, Intel is launching an action-adventure video titled “The Chase.” Created by independent San Francisco ad agency Venables Bell & Partners and directed by award-winning London-based duo, Smith & Foulkes (Honda “Grrr” and Coca-Cola “Videogame”), the 105-second-long film illustrates the incredible multi-tasking power of the new Core i5 processors. The spot demonstrates the performance capabilities of the new processors by creating an action-movie style chase sequence that takes place through a wide variety of program windows on a computer desktop. Filmed on location in Prague, Czech Republic, the video features a multitude of programs and sites, including Apple’s iTunes*, Facebook*, YouTube*, Microsoft Office* and the Adobe Creative Suite*.

Advertising Agency:Venables Bell & Partners, San Francisco, USA
Executive Creative Director: Paul Venables, Will Mcginness
Creative Director: Paul Foulkes, Tyler Hampton, David Kim
Copywriter: Josh Parschauer
Art Director: Beau Hanson, Dan Kenneally
Director Of Integrated Production:Craig Allen
Interactive Producer:John Eagan
Interactive Design Director:Ezra Paulekas
Production Company: Nexus Productions
Director:  Smith & Foulkes
Director Of Photography: Oliver Wood
Executive Producer: Tracey Cooper
Production Manager:Alistair Pratten
Editing Company:Trim
Editor:Paul Hardcastle
Sound Design: Human
Composers:Edmond Dunne & Gareth Williams
Music Producer:Jonathan Sanford
Mix: Play, John Bolen
Color:Time Based Arts, James Allen & Sheldon Gardner
Flame:Time Based Arts, James Allen & Sheldon Gardner
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