When customers look at the vinegar plate they see a finless shark drowning in red vinegar sauce, reminding them that after having their fins chopped off sharks are thrown back into the ocean alive.
Once you eat shark's fin soup, their blood is on your hands.
Grey Hong Kong gave each customer a pack of tissues before they entered the restaurant. When the customer opens the pack it appears he is tearing off the fin of a shark revealing blood stained tissues inside and the message.
Executive Creative Director:Keith Ho
Associate Creative Director:Vincent Tse, Kong Siu Lan
Art Director:Tony Cheung
Retoucher:Touch Workshop, Simon Kwan