An ad for the brandhouse Drive Dry initiative, with an anti-drinking and driving message targeted at men.
Advertising Agency:FoxP2, Cape Town, South Africa
Creative Director:Justin Gomes, Andrew Whitehouse
Art Director:Ryan Barkhuizen
Copywriter:Mimi Cooper, Simon Lotze
Director:Robin Goode
Production Company:Fundi Films
Creative Director:Justin Gomes, Andrew Whitehouse
Art Director:Ryan Barkhuizen
Copywriter:Mimi Cooper, Simon Lotze
Director:Robin Goode
Production Company:Fundi Films
