Drive Dry: Heartbeat, Solitude, Breathing Flesh

July 10, 2011Filed under Radio and Public Interest, NGO
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A radio campaign for the brandhouse Drive Dry initiative, with an anti-drinking and driving message targeted at men. Some of the poems are read by people who have served time in prison.

Advertising Agency:FoxP2, Cape Town, South Africa
Creative Director:Justin Gomes, Andrew Whitehouse
Art Director:Ryan Barkhuizen
Copywriter:Simon Lotze, Gavin Williams, Mimi Cooper
Audio:The Workroom
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