We are all always upset when we loose someone close to us. Fortunately, it never takes too long. When a smoker dies, the tobacco industry is ready to do anything to replace him with any younger smoker.
Advertising Agency:Euro RSCG 360, Paris, France
Creative Director:Virginie Lepere, Hugues Pinguet
Art Director:Fred Van Hoof
Copywriter:Benoît Menetret
Director:Carmen Vidal Balanzat
Producer:Daniel Astudillos
Creative Director:Virginie Lepere, Hugues Pinguet
Art Director:Fred Van Hoof
Copywriter:Benoît Menetret
Director:Carmen Vidal Balanzat
Producer:Daniel Astudillos
