Comité National Contre le Tabagisme / National Committee for Tobacco Control: Breaking the cycle

July 05, 2011Filed under Film and Public Interest, NGO
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We are all always upset when we loose someone close to us. Fortunately, it never takes too long. When a smoker dies, the tobacco industry is ready to do anything to replace him with any younger smoker.

Advertising Agency:Euro RSCG 360, Paris, France
Creative Director:Virginie Lepere, Hugues Pinguet
Art Director:Fred Van Hoof
Copywriter:Benoît Menetret
Director:Carmen Vidal Balanzat
Producer:Daniel Astudillos
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