Canon PowerShot: Your Second Shot

July 07, 2011Filed under Online and Electronics, Technology


Your Second Shot is an ongoing project by Canon and Dentsu America. Using a new low-light technology, we’re helping real people recapture moments that were previously “lost” because the photograph didn’t turn out. From a couple’s adventure in Barcelona to a bet involving a mechanical bull, we’re helping people reclaim important memories—all with PowerShot cameras. On the website, you can view all of the stories as well as submit your own to be recreated as part of this project.

Advertising Agency:Dentsu America, New York, USA
Creative Director:Bruno Corbo
Art Director:Luis Iglesias
Copywriter:Kim Devall
Production Company:Domani Studios
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