BMW: Mouse digital

July 05, 2011Filed under Print and Automotive

Introducing on-board internet.
Now you can experience advanced infotainment and in-car internet, complete with mobile phone and music player features, all from the comfort of your driving seat. For more information visit

This print ad was run in press in November in South Africa. It is an adaptation of the iconic South African “BMW Mouse” TV commercial originally created for power steering. The concept revolves around linking past innovations with present ones (on-board internet) by replacing the live mouse with a digital version. See link of original:

Advertising Agency:Ireland/Davenport, Johannesburg, South Africa
Creative Director:John Davenport, Philip Ireland
Art Director:Lida Fourie
Copywriter:Anthea Weber
Photographer:Clive Stewart
Retoucher:Jaco Van Eck
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