Auckland City Council: Beautify your city, Bushy hedge rubbish bags

July 20, 2011Filed under Media and Public Interest, NGO

Rubbish is never going to disappear, but Colenso BBDO, Auckland found a way to make it beautiful. We turned the ordinary rubbish bag into a bushy hedge, which formed garden beds when placed curbside. The "Beautify your City" campaign was created to make Auckland a more beautiful city. We prevented illegal dumping by placing flowerbeds on targeted areas and educated businesses, with a kit delivered by council ambassadors. With every business in the CBD receiving the bags, Auckland's city streets transformed overnight.

Advertising Agency:Colenso BBDO, Auckland, USA
Executive Creative Director:Nick Worthington
Creative Director:Levi Slavin
Art Director:Kia Heinnen
Copywriter:Zoe Hawkins
Account Director:Louise Kuegler, Celeste Pulman
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