Yalook.com: Fashion Faces,, Fashion Faces

June 14, 2011Filed under Print and Fashion, Clothing, Footwear
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Down vest by Tommy Hilfiger and many more fashion brands on yalook.com

Development of a new online fashion retailer from naming and brand personality, look & feel to a unique launch communication. We awakened clothing of the first collection to fashion faces and made the clothes to the stars of the launch campaign. The fashion faces were created in New York by Bela Borsodi by folding clothes from yalook's first collection to faces - the fashion faces. The garments were not cut or glued, just folded. The result: twelve individual fashion characters. These are focus of our campaign.

Fur jacket by Closed and many more fashion brands on yalook.com

Jeans by G-Star and many more fashion brands on yalook.com

Cardigan by Replay and many more fashion brands on yalook.com

Sports coat Karl Lagerfeld and many more fashion brands on yalook.com

Jeans by Diesel and many more fashion brands on yalook.com

Advertising Agency:Futurebrand, Hamburg, Germany
Creative Director:Jonathan Sven Amelung
Art Director:Jonathan Sven Amelung
Photographer:Bela Borsodi
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