To promote the rally heritage of the Subaru WRX STI, DDB strapped four HD cameras to a Subaru WRX Rally Car driven by Canadian Rally champion Pat Richard as he drove through a stage during the Rally of the Tall Pines in Bancroft, Ontario. The agency then created a series of interactive YouTube videos using this footage, allowing the viewer to change between four aggressive angles in real-time. In creating these videos, they actually maxed out the number of possible annotations that YouTube allows for each video.
Creative Director:Todd Mackie, Denise Rossetto
Art Director:Yusong Zhang
Community Cultivators:Parker Mason, Matt Nelson, Chris Walts, Robin Gonterman, Bj Vicks
Director Of Photography:Mike Codner
Account Director:Rob Yuill
Business Director:Mike Davidson