Subaru WRX: Choose Your Own Angle

June 09, 2011Filed under Online and Automotive

To promote the rally heritage of the Subaru WRX STI, DDB strapped four HD cameras to a Subaru WRX Rally Car driven by Canadian Rally champion Pat Richard as he drove through a stage during the Rally of the Tall Pines in Bancroft, Ontario. The agency then created a series of interactive YouTube videos using this footage, allowing the viewer to change between four aggressive angles in real-time. In creating these videos, they actually maxed out the number of possible annotations that YouTube allows for each video.

Advertising Agency:DDB, Vancouver, Canada
Creative Director:Todd Mackie, Denise Rossetto
Copywriter:Daniel Bonder
Art Director:Yusong Zhang
Community Cultivators:Parker Mason, Matt Nelson, Chris Walts, Robin Gonterman, Bj Vicks
Director Of Photography:Mike Codner
Editor:Mike Codner
Producer:Andrew Schulze
Account Director:Rob Yuill
Business Director:Mike Davidson
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