MusicMaster: Michela, Mike, Paul

June 21, 2011Filed under Print and Electronics, Technology

I am my music. I am musicmaster.

Music Master, an MP3 download site based in Dubai, launched its services on February 1 with an advertising campaign featuring QR codes. In-mall advertisements depict hundreds of QR codes which consumers will be invited to scan in search of a few that lead to free music downloads. Print ads feature a prominent QR code and give consumers the chance to download free tracks if they link Music Master with their Facebook page.

Advertising Agency:DDB, Dubai, United Arab Emirates
Art Director:Diya Ajit
Copywriter:Camilla Mclean
Account Director:Edward Harris
Photographer:Paul Emous
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