Mercedes-Benz CLS: Sensuality & Sense

June 19, 2011Filed under Online and Automotive
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URL: http://www.mercedes-benz.com/cls

For the new CLS web special, author Joey Goebel wrote an interactive, personalizable shortstory. The Berlin-based illustrator-duo Drushba Pankow created the visual setting. Over 400 preparatory drawings by the illustration-duo Drushba Pankow, over 300 hours of coloration with paint and brushes, over 100 gigabyte high-resolution scans, over 40 hand-illustrated pagestates digitally dissected into 200 layers and individually animated by hand unify this web special.

Advertising Agency:Jung von Matt/Alster, Hamburg, Germany
Creative Director:Thimoteus Wagner, Fabian Frese
Conception:Robert Ehlers
Creative:Robert Ehlers
Art Director:Simon Hiebl
Copywriter:Luca Rescheleit, Niklas Schachtebek
Illustrators:Alexandra Kardinar, Volker Schlecht, Drushba Pankow
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