Levi Strauss Roadwear: Bonfire, Cartsurf, Concert, Creek, Open Road

June 25, 2011Filed under Print and Fashion, Clothing, Footwear
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I am strong enough to weather any storm. Bring on the great unknown.
Levi's Roadwear
Explore the collection at Levis.com

I may look fresh & green but I am ready to eat dirt.
Levi's Roadwear
Explore the collection at Levis.com

I am 500 miles south of normal and I'm not turning back.
Levi's Roadwear
Explore the collection at Levis.com

I am your sleeping bag. I am your armor. I am ready for whatever you throw at me.
Levi's Roadwear
Explore the collection at Levis.com

I will not sit at home collecting dust.
Levi's Roadwear
Explore the collection at Levis.com

Advertising Agency:BBH, Singapore
Creative Director:Steve Elrick
Photographer:Ben Sullivan
Copywriter:Douglas Hamilton
Art Director:Adrian Chan
Designer:Tomaz Goh
Producer:D'or Tey, Amy Wong
Production Company:Minnow 11, RP Represents, Abant Works
Digital Copy:Douglas Hamilton
Illustrator:Kristal Melson
Product Photography:Sam Tan
Videographer:Jeycob Carlson
Postproduction:Freeflow
Account:Frances Great, Neil Small, Joanna Yeo, Midori Watanabe
Planner:Ayesha Walawalkar
Engagement Planning:Ayesha Walawalkar
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