Jung von Matt: Trojan Art Director Recruiting

June 18, 2011Filed under Direct Marketing and Agency Self-Promo

Jung von Matt is looking for Art Directors. To find them we used Trojan horses: 15 well-known photographers. They show their work regularly to the best creative agencies. So we integrated small job ads in their portfolios. For example as an inscription on a bus, a graffiti on a wall or a stitchery on a pullover. In this way the photographers carried our massage precisely to our target group.

Advertising Agency:Jung von Matt/Alster, Hamburg, Germany
Creative Director:Holger Oehrlich, Philipp Barth
Art Director:Matthias Grotter
Copywriter:Gert Schilling, Holger Diesinger
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