ING-DiBa: Shadowprint

June 19, 2011Filed under Print and Banking, Financial Services
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DiBaDu is, when your bank provides transparency.

In times where the global confidence in financial markets has been impaired, the ING-DiBa brings transparency an clarity in the banking business for their clients. To show that in an unseen way, we printed a semi-transparent ad over the confusing financial pages of big german newspapers.

Advertising Agency:Freunde des Hauses, Hamburg, Germany
Creative Director:Jan Blumentritt, Berend Brüdgam
Art Director:Christoph Hintz
Copywriter:Peter Regnery
Additional Credits:Michelle Gaida
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