Heineken: The Entrance

June 10, 2011Filed under Film and Alcoholic Drinks

Heineken continues to surprise and inspire its consumers, as it launches its new global brand campaign, with a film titled ‘The Entrance’. Created by Wieden+Kennedy Amsterdam, the film’s hero demonstrates his legendary-ness by making the ultimate party entrance. ‘The Entrance’ sees the introduction of Heineken’s new universal tag line ‘Open Your World’, conveying the brand’s worldly, open-minded and confident personality.

Advertising Agency:Wieden & Kennedy, Amsterdam, Netherlands
Executive Creative Director:Mark Bernath, Eric Quennoy
Art Director:Alvaro Sotomayor, Philip Brink
Copywriter:Roger Hoard, Carlo Cavallone, Hugo van Woerden
Broadcast Director:Erik Verheijen
Producer:Tony Stearns, Alice Grant
Account Director:Clay Mills
Account Manager:Jasmina Krnjetin
Planning Director:Martin Weigel
Business Affairs Managers:Karen Crossley, Julie Balster
Digital Content Producer:Ross Plummer, Carla Genoud
“Making of” Videographer:Rene Pannevis
Production Company:Sonny
Director:Fredrik Bond
Digital Content Director:Nick Rutter
Digital Content Photographer:Hugo Stenson
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