Football Resistance: Split personality

June 12, 2011Filed under Print and Public Interest, NGO

On June 18th, 2006 a collective of football fans, journalists and advertisers issued a call to fight violence and racism in soccer through the operation "Football Résistance". This year CLM BBDO is speaking out again with a new campaign entitled Split Personality. Carried by the magazine So Foot, the campaign spotlights the phenomenon of split personalities to raise football supporters' awareness of violence and racism on the terraces.

Advertising Agency:CLM/BBDO, Paris, France
Chief Creative Directors:Gilles Fitcheberg, Jean-Francois Sacco
Art Director:Cédric Moutaud
Copywriter:Vincent Pedrocchi
Photographer:Louis David Najar
Account Manager:Sacha Lacroix
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