ATG (Swedish Horse Racing): A Love Story

June 24, 2011Filed under Film and Games, Toys
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This 80 sec TVC about prevailing friendship for our client ATG (Swedish Horse racing) and their weekly game V75. The film can be seen as a metaphor for horse racing culture with dedicated supporters who loyally follow their interest through friendship, disappointment and happiness. But also for the able betting man's feeling for a rough diamond ­a horse he knows can win. The film was shot in the area around Seville. The song "Where do I begin?" from the film "Love Story" (1970) is sung by Dame Shirley Bassey.

Advertising Agency:Åkestam Holst, Stockholm, Sweden
Art Director:Jesper Holst, Bjorn Gustavsson
Copywriter:Mark Ardelius, Patrick Dry
Director:Rane Tiukkanen
Producers:Peter Sarhammar, Fabian Mannheimer
Production Company:It's Showtime
Director Of Photography:Jallo Faber
Post Production:Stopp
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