ATG (Swedish Horse Racing): A Love Story

June 24, 2011Filed under Film and Games, Toys

This 80 sec TVC about prevailing friendship for our client ATG (Swedish Horse racing) and their weekly game V75. The film can be seen as a metaphor for horse racing culture with dedicated supporters who loyally follow their interest through friendship, disappointment and happiness. But also for the able betting man's feeling for a rough diamond ­a horse he knows can win. The film was shot in the area around Seville. The song "Where do I begin?" from the film "Love Story" (1970) is sung by Dame Shirley Bassey.

Advertising Agency:Åkestam Holst, Stockholm, Sweden
Art Director:Jesper Holst, Bjorn Gustavsson
Copywriter:Mark Ardelius, Patrick Dry
Director:Rane Tiukkanen
Producers:Peter Sarhammar, Fabian Mannheimer
Production Company:It's Showtime
Director Of Photography:Jallo Faber
Post Production:Stopp
press ‹ on your keyboard
press › on your keyboard
Ads by the same Agency