This 80 sec TVC about prevailing friendship for our client ATG (Swedish Horse racing) and their weekly game V75. The film can be seen as a metaphor for horse racing culture with dedicated supporters who loyally follow their interest through friendship, disappointment and happiness. But also for the able betting man's feeling for a rough diamond a horse he knows can win. The film was shot in the area around Seville. The song "Where do I begin?" from the film "Love Story" (1970) is sung by Dame Shirley Bassey.
Art Director:Jesper Holst, Bjorn Gustavsson
Copywriter:Mark Ardelius, Patrick Dry
Producers:Peter Sarhammar, Fabian Mannheimer
Production Company:It's Showtime
Director Of Photography:Jallo Faber