Werther's Original: Father & Son

May 24, 2011Filed under Film and Food
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The campaign centres around the thought ‘What comfort tastes like’ and highlights the emotional moments of everyday life between fathers and their sons. The commercials feature real father and son pairings in a series of vignettes shot to reflect the intimacy of the relationships. Research has shown the campaign to be incredibly emotive.

Advertising Agency:Isobel, London, United Kingdom
Art Director:Rob Fletcher
Copywriter:Dave Alexander
Additional Credits:Producer; Denise Robinson
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