Tropicana: Your Daily Ray of Sunshine

May 11, 2011Filed under Print and Non-alcoholic Drinks
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On what other day of the working week are you rested?
What other day offers you the same brand new start?
What other day comes with it’s own built in excuse to be grumpy?
Think about it. Monday may actually be the best day of all.

Each execution depicts a different day of the working week. Stunningly simple, the bright and visually engaging artwork reflects the optimism of the Tropicana brand, using a different pep-talk mantra each day to encourage the reader to think positively about the day ahead, and attack it in a Tropicana way.

Late enough in the week to have woken up.
Not so late that you’ve gone back to sleep again.
You’re at your most productive on Tuesdays.

Each execution depicts a different day of the working week. Stunningly simple, the bright and visually engaging artwork reflects the optimism of the Tropicana brand, using a different pep-talk mantra each day to encourage the reader to think positively about the day ahead, and attack it in a Tropicana way.

You’ve made the climb to Wednesday.
Look, you can see the weekend from here.

Each execution depicts a different day of the working week. Stunningly simple, the bright and visually engaging artwork reflects the optimism of the Tropicana brand, using a different pep-talk mantra each day to encourage the reader to think positively about the day ahead, and attack it in a Tropicana way.

Thursday is the new Friday.

Each execution depicts a different day of the working week. Stunningly simple, the bright and visually engaging artwork reflects the optimism of the Tropicana brand, using a different pep-talk mantra each day to encourage the reader to think positively about the day ahead, and attack it in a Tropicana way.

The week ends. The weekend begins. You’ve got to love Fridays.

Each execution depicts a different day of the working week. Stunningly simple, the bright and visually engaging artwork reflects the optimism of the Tropicana brand, using a different pep-talk mantra each day to encourage the reader to think positively about the day ahead, and attack it in a Tropicana way.

Advertising Agency:DDB, London, United Kingdom
Creative Director:Grant Parker
Art Director:Shishir Patel
Copywriter:Sam Oliver
Designer:Pete Mould
Planner:Georgina Murray-Burton, Ami Smith
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