St. Louis Children's Hospital: Pursue Knowing Campaign

May 21, 2011Filed under Media and Health, Beauty, Pharmaceutical
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Until a child is sick, a parent pays little attention to which hospital they should rely upon. St. Louis Children's Hospital is a world leader in children's medicine. They asked McKee Wallwork Cleveland to develop a way to more fully communicate why sick children from all over the world are brought to them to be healed. The answer can be summed up in one word: Knowing. This short video explains how a fully integrated campaign communicates in a very unconventional way that medical expertise and a special understanding of children is what makes St. Louis Children's Hospital the best choice when a child becomes sick.

Advertising Agency:McKee Wallwork Cleveland, Albuquerque NM USA
Creative Director:Bart Cleveland, Josh Holmes
Associate Creative Director:Daniel Andreani
Design Director:Michael Powers
Copywriter:Bart Cleveland, Carly Shearer
Art Director:Daniel Andreani, Michael Powers, Ashlee Powers, Christopher Love
Digital Project Director:Elizabeth Reed
Integration Director:Emily Griebel
Film Production:Hornet Animation
Directed By:Mixtape Club, Yves Geleyn
Executive Producer:Michael Feder
Producers:Zack Kortright, Jan Wohrle
3D artists:Ylli Orana, Erwin Riau
Rotoscope Artist:Tiffany Chung
Designer:Ben Plouffe
Compositors:Julien Koetsch, Gabe Pulecio
Animators:Connie Li Chan, Aaron Stewart
Fabricators:Nathan Asquith, Erika Bettencourt, Connie Li Chan
Editor:Anita Chao
Music by:Huma-Huma
Online Production:Joystick
Technical Director:Phil Euler
Client Services:Sara Francis
Production Director:Richard Stewart
Developers:Dan Hill, Jairus Aragon, Alvin Aleria, Fernan De Dios
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