To visually demonstrate the smart's smallest turning radius, city cement trucks will be transformed into naturally rotating mobile billboards with a smart fortwo coupe on their spinning cement drums. To minimize the environmental footprint, the branded trucks will drive along already established routes (construction sites) which will pass through some of the city's highly-trafficked areas.
Creative Director:John Gagné, Peter Ignazi, Carlos Moreno
Associate Creative Director:Rene Rouleau
Art Director:Rene Rouleau, Andrew Mowbray
Agency Pr:Shari Balga
Account Director:Adam Lang, Steve Groh
Account Supervisor:Nevena Djordjevic
Vice President:Steve Groh