Mercedes-Benz: Transparent Walls

May 13, 2011Filed under Media and Automotive

For the PRE-SAFE® precrash system from Mercedes-Benz, we made chaotic traffic intersections safer. Everybody was able to look around the corners into the streets as if the walls were transparent, and could therefore detect potential hazards in time to avoid them. To achieve this, we used a camera to film what was going on around the corner. The images were projected onto an 18/1-format billboard on a building corner so all motorists and cyclists could see them.

Advertising Agency:Jung von Matt/Alster, Hamburg, Germany
Chief Creative Officer:Sascha Hanke
Creative Director:Tobias Grimm, Jens Pfau, Jo Marie Farwick
Art Director:Damjan Pita, Benjamin Busse
Client Counseling:Sven Dörrenbächer
Film Production:Erste Liebe Filmproduktion
Graphic Design:Samuel Huber
Creative:Florian Hoffmann, Benjamin Busse, Frederico Gasparian, Alphons Conzen
Interactive Producer:Sascha Kurfiss
Regie:Mortimer Hochberg
Production:Justin Mundhenke
Copywriter:Florian Hoffmann, Henning Robert, Jan-Hendrik Scholz
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