Mercedes-Benz: 20% less

May 10, 2011Filed under Print and Automotive
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The writing used in this ad consumes 20 % less printing ink. A similar fuel saving can be achieved with the blue-efficiency engines of Mercedes-Benz.

Advertising Agency:Jung Von Matt, Vienna, Austria
Creative Director:Andreas Putz, Volkmar Weiß, Thomas Niederdorfer
Art Director:Volkmar Weiß, Dian Warsosumarto
Copywriter:Andreas Putz, Thomas Niederdorfer, Lukas Großebner
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