Lacta: I'm Sorry

May 19, 2011Filed under Film and Food
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Looking back into my life, you've always been its sweetest part.
Lacta. The sweetest part of your life.

The TVC showcases how the product's sweet taste can get one in touch with his most sensitive side and remind him of how sweet love can be. The song is a cover version of a classing Lacta ad song from the 1990's, with the title "The Sweetest Part of my life", building upon Lacta's slogan, comparing its sweet taste to the sweetness of love.

Advertising Agency:OgilvyOne Athens, Greece
Creative Director:Panos Sambrakos
Copywriter:Konstantina Chatzaki
Account Director:Annita Galanopoulou
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