KLM: Personal Space Experiment

May 25, 2011Filed under Online and Transport, Tourism
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KLM introduces their new and improved Europe Business Class. The most important new asset is ‘personal space’. To prove the human need for this personal space KLM conducted a social experiment. Using candid camera.

Advertising Agency:DDB (RAPP) Amsterdam, Netherlands
Creative Director:Robin Pas, Alfred Petrie
Art Director:Joost Van Middelaar
Copywriter:Sander Van De Vlasakker
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