illy: Capsule

May 08, 2011Filed under Print and Non-alcoholic Drinks
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The entire espresso world in an illy capsule
To discover the espresso world you need the one and only, outstanding quality blend of illy. Deriving from 9 varieties of 100% authentic Arabica coffee, this blend remains unchanged in more than 140 countries worldwide. You need a barista for the perfect interaction of coffee and water, at the precise time and temperature. Pre-infusion, a pause and finally brewing of the ultimate, velvety espresso with its characteristic lasting cream... Or you simply need an illy Iperespresso capsule, which encloses everything inside of it.

Advertising Agency:Tbwa\Athens, Greece
Creative Director:Panagiotis Tzempelikos
Art Director:Popi Vagianou
Copywriter:Valia Papadimitraki
Photographer:Tasos Vrettos
Director Of Account Management:Panagiotis Daris
Account Director:Kim Stamiris
Print Production Manager:Tasos Petrakopoulos
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