Goldbach Media: PocketCD App

May 06, 2011Filed under Online and Other

URL to download the app:

Creatives always have the same problem: is an idea really good, or should it land in the trash can? Stop relying on your gut feeling, speak your idea into the Pocket CD, and get an instant idea evaluation. You record your idea into your iPhone and then hold the phone over your head. After a few seconds of "processing" you either get a bright lit light bulb (a good idea) or an unlit lightbulb (a bad idea). More of a fun app then a serious one.

Advertising Agency:Spillmann/Felser/Leo Burnett, Zurich, Switzerland
Executive Creative Director:Martin Spillmann
Creative Director:Dan Strasser, Patrick Suter
Art Director:Oli Kreienbühl
Copywriter:Reto Vogler
Photographer:Oliver Nanzig
Account:Rebecca Krausse, Nora Urscheler
Programmer:Goldbach Mobile
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