Danone Activia: Women lead, Men earning, Cooking

May 24, 2011Filed under Print and Food
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Women lead 65% of all families, but only 3% of companies.
Some things are hard to digest.
That's why we recommend Activia every day.

Men earn 30% more than women who do the same job.
Some things are hard to digest.
That's why we recommend Activia every day.

Women do the cooking in 80% of households.
But 90% of the tv chefs are men.
Some things are hard to digest.
That's why we recommend Activia every day.

Advertising Agency:Y&R Prague, Czech Republic
Chief Creative Officer:Jaime Mandelbaum
Creative Director:Jitka Bret Srbova, Marco "Eddie" Antonio do Nascimento
Account Director:Linda Hennessy
Account Supervisor:Pavla Dubravska
3d:Marek Motalik
Retoucher:Furia
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