Headblade asked for a viral marketing campaign that would spark conversations about head shaving. The challenge was to create an unbranded viral that would feature one of Headblade's signature razors and also demonstrate how it is supposed to be used.
Creative Director:Michael Krivicka, James L. Percelay
Copywriter:Michael Krivicka, James L. Percelay
Actors:Boris Hladek, Kenneth Lucas, Keith Lucas
Producer:James L. Percelay