Coopertax SP: Don’t Mix

April 22, 2011Filed under Print and Transport, Tourism
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Alcohol and Driving

Official figures attribute Brazil with one of the highest rates of traffic accident deaths in the world, and the most shocking fact is that alcohol is a factor in 75% of fatal accidents. With the objective creating awareness among motorists about the risks of drinking and driving, we developed a direct and objective institutional campaign, with an uncommon approach, which stands out among all the dramatic language of traditional campaigns that motorists tend to ignore nowadays.

Alcohol and Driving

Alcohol and Driving

Advertising Agency:Giovanni+Draftfcb, Sao Paulo, Brazil
Creative Director:Adilson Xavier, Ricardo John
Head Of Art:Benjamin Yung Jr
Art Director:Bruno Brasil
Copywriter:David Romanetto, Luiz Kanadani
Illustrator:Mockup 10
Photographer:Leandro Texeira
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